The Digital Wave
A Visual Review of Conventional Media Disruption and the Rise of a New Media Landscape in Indonesia.
The Fading Paper Trail
Newspaper circulation in Indonesia has experienced a dramatic decline over a decade, marking the end of an era for print media.
This consistent annual decrease in circulation highlights a clear shift in readership toward digital platforms. If this trend continues, print media may face a more significant existential challenge.
The Digital Tsunami
The explosion of internet and social media users has fundamentally changed how information is created, distributed, and consumed across the nation.
Internet penetration reaching over 70% of the population has created a massive digital audience.
The rapid growth of social media users makes it a primary arena for news and information consumption.
How Indonesia Consumes News Now
The primary source of news has shifted dramatically from traditional media to online and social platforms, especially among younger audiences.
Primary News Source (2023)
Online platforms now dominate, while television remains resilient. Print media lags far behind as a daily news source.
Top Social Media Platforms for News
WhatsApp and YouTube are in close competition as the main gateways to news, with TikTok showing the fastest growth.
The Great Advertising Migration
Advertising revenue, the lifeblood of media, has flowed away from print and even TV into the more measurable and targeted digital realm.
Digital ad spending is projected to continue its growth, taking an increasing share of the total advertising market in Indonesia.
Challenges in the New Era
The speed and openness of digital media bring a new set of challenges to journalistic integrity and public trust.
Disinformation & Hoaxes
The rapid dissemination of information on social media facilitates the proliferation of fake news, threatening public discourse and trust.
Shallow Journalism
The race for 'clicks' often sacrifices depth and accuracy, prioritizing sensational headlines over in-depth reporting.
Economic Pressures
An immature business model and declining revenue force newsrooms to do more with less, impacting quality and journalist welfare.
A Digital Future, Still Driven by Oligarchy
Despite the explosion in the number of digital media outlets, media ownership in Indonesia remains concentrated in the hands of a few large conglomerates.
Media Conglomerate Group
TV, Print, Radio
Many popular new digital media outlets are, in fact, extensions of older media groups. This raises questions about the diversity of voices and editorial independence in a seemingly decentralized media landscape.
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