The Business Models of Digital Platforms

Saya saat ini sedang mengambil Program Doktor S3 Ilmu Manajemen di Universitas Brawijaya Malang Kampus Jakarta. Mengambil konsentrasi Manajemen Stratejik khususnya dalam bisnis digital berbasis platform, dalam blog ini saya akan coba tulis apa yang saya pelajari dari berbagai Text Book maupun Journal.

Kali ini saya akan bahas tentang Life Stages of Digital Platforms, yang saya satrikan dari Buku Platform Strategy. yang ditulis oleh Laure Claire Reillier and Benoit Reillier.

Digital platform is connecting members of communities to enable them to transact. Unlike traditional businesses, platforms don’t produce anything and don’t just distribute goods or services. What they do is directly connect different customer groups to enable transactions.

Examples of Digital Platforms

Platform business models can be tailored to meet a wide range of needs. They include:

  • Marketplaces, which attract, match and connect those looking to provide a product or service (producers) with those looking to buy that product or service (users). 
  • Social and content networks, which enable users to communicate with each other by sharing information, comments, messages, videos and pictures, and then connect users with third parties such as advertisers, developers and content providers. 
  • Credit card and payment platforms, which attract users on one side to pay for goods and services, and merchants on the other side to be able to take their payment. 
  • Operating systems for computers, mobiles, game consoles, VR equipment and associated app stores, which match users with software applications produced by developers.