Penyebab Utama Kegagalan Bisnis Startup Digital


Indonesia merupakan negara dengan pertumbuhan internet economy terbesar di South East Asia, dengan CAGR 49% dan telah melahirkan 5 Unicorns dari Startup, yaitu Gojek, Tokopedia, Traveloka, Bukalapak dan OVO. Jumlah Startup di Indonesia nomor 5 di dunia yaitu sebanyak 2.074.

Namun sayangnya, kinerja Startup yang bagus hanya 5%, dengan kata lain tingkat kegagalan atau failed rate 95% (lebih tinggi dibandingkan average dunia 90%). Bila failed rate tersebut dapat ditekan tentunya akan berdampak besar terhadap ekonomi di Indonesia.

Berdasarkan artikel yang ditulis oleh Anastasia Z dangan judul "How to Prevent Mistakes That Kill Startups: Real Examples with Useful Tips" dijelaskan 5 penyebab utama gagalnya bisnis Startup yaitu:

  1. Good idea, bad business.
  2. Lack of market interest.
  3. Premature scaling.
  4. Challenges with development team.
  5. Poor Monetisation.
Disampaikan juga cara untuk menghindari kesalahan dalam menjalankan bisnis Startup Digital,
Product
- Build a product that solves people's problem.
- Don't add "nice to have" features at an early stage.
- Don't invest in scalability before you make sure the product fits the market.

Team
- Hire people only when you actually need them.
- Hire doers instead of managers like VPs and product managers
- Have a CTO to run the tech side of the business.

Customer
- Don't spend too much on customer acquisition before product/market fit and a repeatable scalable business model.

Business Model
- Think through your business plan to better understand how to run the business and operate effectively.
- Consider strategies to attract and win customers.
- Adapt your business model to the changing market.

Bila Founder dan Co-Founder Startup fokus dan konsisten pada product, team, customer dan business model seperti di atas, saya optimis akan dapat menekan angka failed rate.



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