Startup Lifecycle - Company Development vs Investment Stage


Melanjutkan tulisn sebelumnya yaitu "A Startup is A Temporary Organization", bahwa Startup adalah organisasi sementara, karena tidak selamanya menjadi Startup tapi goal akhirnya ingin menjadi Company. Dalam Company Development tentunya perlu adanya Investment.

Dari sisi pandang Company Development, lifecycle dimulai dari Idea, Startup, Development, Growth dan terakhir Maturity. Sedangkan kalau dilihat dari Investment Stage, sart dari Seed, Angel Investment, Eraly Stage VC, Later Stage VC, dan Exit. Secara komprehensif dapat dilihat pada picture di bawah ini.

Startup Lifecycle - Company Development vs Investment Stages

Berikut penjelasan Company Development vs Investment Stage,
  • Idea - Founder(s) begins to develop the concept, and if appropriate, validated. Friends and family investment is typical at this stage.
  • Startup - Development of the product, infrastructure and team. Late in this stage the company begins its growth effort. Angels invest heavily at the later points of this stage.
  • Development - The company tries to grow sales. It is usually financed by follow-up financing from angel groups, super angels, larger angel groups, angel syndicates and VCs as part of Series A.
  • Growth - Expansion continues as the venture attempts to scale its sales. The venture is typically financed early in this stage by VCs with a Series A or B round. Then, the later stage of VC rounds, which requires a bridge round (Series B or C) from VCs and culminates in an IPO or sale to a strategic player.
Bagaimana strategi kita invest? tergantung banyak faktor, bila kita masuk di awal adalah kemungkinan gagalnya cukup besar tapi bila berhasil akan memperoleh keuntungan yang berlipat. Bila masuk pada stage Growth, tentunya perlu pendanaan yang sangat besar.


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