Nokia claims since it was launched on January 21, 2010, a new version of Ovi Maps with navigation of vehicles and pedestrians for free, already downloaded by more than 1.4 million times.
Download to-one million achieved in just one week after the launch.
"On average, one download per second, 24 hours a day," said Anssi Vanjoki, Executive Vice President of Nokia in a written statement, Friday (5/2/2010)
"When we announced the navigation of vehicles and pedestrians are free, we knew we had something innovative. The number of people who now use their Nokia device for navigation, and then increasingly looking for software that introspection-site, growing faster than we expected. " added.
The success of the new version, according Vanjoki, Ovi Maps are an important part of the strategy of Nokia to become the market leader in mobile map services, navigation and location.
By leveraging its investment in NAVTEQ, Nokia has managed to eliminate the costs incurred by the navigation for motorists and pedestrians. Nokia also quickly picked up a lot of users, which can be targeted to offer a variety of features, content, and location based services.
As of January 31, 2010, Nokia recorded five top countries with the number of downloading the latest version of Ovi Maps are China, Italy, England, Germany, and Spain. while for the five most popular Nokia devices that are used are: Nokia 5800 XpressMusic, Nokia N97 mini, Nokia N97, Nokia 5230 and E72.
According to research firm Canalys, the number of people around the world who use GPS navigation on their mobile phone is approximately 27 million people at the end of 2009. In late February 2010 Nokia estimates the number of users will increase nearly 8 percent and will further evolve with more and more smartphones are added to the list of compatible devices, and start marketing campaigns around the world.
Ovi Maps cover more than 180 countries with the navigation of vehicles and pedestrians for 74 countries in 46 languages, and traffic information for more than 10 countries. There are more than 6000 for the 3D landmarks in 200 cities around the world.